Have you ever confused Switzerland with Sweden? While both countries are wonderful destinations for tourists, share common values for human rights, the rule of law, democracy and freedom, and have an important impact here in the United States, they also have many differences.
The Swedish tourism promotion company, Visit Sweden, has launched a campaign to end the confusion between Switzerland and Sweden. They addressed Swiss officials through a video in which they lay out the differences between both countries in numerous areas and ask Switzerland to agree on the proposed divisions.
Watch the reactions of Jacques Pitteloud (Ambassador of Switzerland to the United States of America) and Niculin Jäger (Consul General of Switzerland in New York) to the “Sweden (not Switzerland)” video as they highlight Switzerland’s positive impact in the United States.
Join the conversation on Instagram if you have ever mixed up the two countries and don’t miss taking a look at the responses from our friends at the Embassy of Sweden in Washington, D.C. and the Consulate General of Sweden in New York.
The friendly face-off was finally settled with a meeting between the Swiss and Swedish ambassadors to the United States.